An introduction to service design / by Lara Penin.
Material type: TextPublication details: London ; New York, NY : Bloomsbury Publishing, c2017Description: 192 pages ; 23 cmISBN: 9781472572585 (paperback. : alk. paper)Subject(s): Customer services | Service industriesDDC classification: 658.8/12 LOC classification: HF5415.5 | .P45 2017Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation | APU Library Open Shelf | Book | HF5415.5 .P45 2017 c.1 (Browse shelf (Opens below)) | 1 | Available | 00012910 |
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HF5415.5 .M53 2009 c.1 Microsoft Dynamics CRM 4.0 step by step / | HF5415.5 .P44 2013 c.1 Customer relationship management / | HF5415.5 .P44 2013 c.2 Customer relationship management / | HF5415.5 .P45 2017 c.1 An introduction to service design / | HF5415.5 .P47 2017 c.1 Managing customer experience and relationships : | HF5415.5 .P47 2017 c.2 Managing customer experience and relationships : | HF5415.5 .R45 1998 c.3 Relationship marketing for competitive advantage : |
Includes bibliographical references and index.
Introduction -- Defining services -- The service economy -- Digital services -- Services for public interest -- The politics of service design -- Designing for services -- Getting started in the service design process -- Research and analysis -- Generating service design concepts -- Prototyping, testing, iterating -- Implementing and evaluating services -- Service design core capabilities.
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