Visual merchandising and display : best practices for window displays and store designs/ Silvia Belli
Material type:
TextPublication details: Barcelona, Spain : Hoaki, c2020Description: 215 pages : illustrations (chiefly color) ; 30 cmISBN: 9788417656065 (paperback); 8417656065 (paperback)Other title: Best practices for window displays and store designsUniform titles: Professione visual merchandiser. English Subject(s): Display of merchandiseLOC classification: HF5845 | .B45 2020Summary: This comprehensive textbook constitutes an essential tool for students and professionals who want to work in the field of visual merchandising in retail, a discipline which combines the principles of marketing, creativity and design. It covers all aspects of the profession, from window display to in-store areas, and all kinds of stores, from small outlets, pop-up shops and concept stores, to shopping malls, flagship shops and department stores. Aspects such as lighting, colour, interior architecture and different display styles, by means of classic approaches as well as the most avant-garde developments are widely referenced and explained in this publication, through many examples from around the world. This reference guide will help visual merchandisers to plan the best strategy to the consumer's attention
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf | Book | HF5845 .B45 2020 c.1 (Browse shelf (Opens below)) | 1 | Available | 00012903 |
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| HF5837 .G63 2007 c.1 Permission marketing / | HF5837 .P37 2015 c.1 Advertising campaign strategy : | HF5837 .S46 2002 c.1 Promotion and integrated marketing communications / | HF5845 .B45 2020 c.1 Visual merchandising and display : best practices for window displays and store designs/ | HF6146.I58 K46 1999 c.1 Poor Richard's Internet marketing and promotions : | HF6146.I58 L53 2000 c.1 Microsoft Site Server 3.0 commerce edition : | HF6146.I58 Y68 2018 c.1 Ogilvy on advertising in the digital age / |
Includes bibliographical references (page 214)
This comprehensive textbook constitutes an essential tool for students and professionals who want to work in the field of visual merchandising in retail, a discipline which combines the principles of marketing, creativity and design. It covers all aspects of the profession, from window display to in-store areas, and all kinds of stores, from small outlets, pop-up shops and concept stores, to shopping malls, flagship shops and department stores. Aspects such as lighting, colour, interior architecture and different display styles, by means of classic approaches as well as the most avant-garde developments are widely referenced and explained in this publication, through many examples from around the world. This reference guide will help visual merchandisers to plan the best strategy to the consumer's attention
In English, translated from Italian
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