Asia Pacific University Library catalogue


Change by design : how design thinking transforms organizations and inspires innovation / Tim Brown with Barry Katz.

By: Brown, Tim (Writer on industrial design)Contributor(s): Katz, BarryMaterial type: TextTextPublication details: New York, NY : HarperBusiness, c2019Edition: Revised and updated editionDescription: viii, 294 pages : illustrations ; 24 cmISBN: 0062856626 (hardcover); 9780062856623 (hardcover)Subject(s): Organizational change | Reengineering (Management) | Corporate reorganizations | Industrial design | Corporate reorganizations | Industrial design | Organizational change | Reengineering (Management)DDC classification: 658.4/063 LOC classification: HD58.8 | .B76 2019
Contents:
Reintroduction -- Introduction: the power of design thinking -- Part I. What is design thinking? Getting under your skin, or How design thinking is about more than style ; Converting need into demand, or Putting people first ; A mental matrix, or "These people have no process!" ; Building to think, or The power of prototyping ; Returning to the surface, or The design of experiences ; Spreading the message, or The importance of storytelling -- Part II. Where do we go from here? Design thinking meets the corporation, or Teaching to fish ; The new social contract, or We're all in this togeter ; Design activism, or Inspiring solutions with global potential ; Designing tomorrow-today ; Redesigning design.
Summary: The subject of "design thinking" is the rage at business schools, throughout corporations, and increasingly in the popular press--due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business.
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General Circulation General Circulation APU Library
Open Shelf 		Book HD58.8 .B76 2019 c.1 (Browse shelf (Opens below)) 1 Available 00012919

Includes index.

Includes index.

Reintroduction -- Introduction: the power of design thinking -- Part I. What is design thinking? Getting under your skin, or How design thinking is about more than style ; Converting need into demand, or Putting people first ; A mental matrix, or "These people have no process!" ; Building to think, or The power of prototyping ; Returning to the surface, or The design of experiences ; Spreading the message, or The importance of storytelling -- Part II. Where do we go from here? Design thinking meets the corporation, or Teaching to fish ; The new social contract, or We're all in this togeter ; Design activism, or Inspiring solutions with global potential ; Designing tomorrow-today ; Redesigning design.

The subject of "design thinking" is the rage at business schools, throughout corporations, and increasingly in the popular press--due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business.

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