FACTORS AFFECTING THE INTENTION TO SWITCH TO E-WALLET AMONG GENERATION X, Y, AND Z IN MALAYSIA / HARLEY MAYNARD THEODRIC.
Material type:
TextPublication details: Kuala Lumpur : Asia Pacific University, 2020Description: 100 pages : illustrations ; 30 cmSubject(s): Electronic funds transfers | Consumers -- Attitudes | Mobile commerce -- MalaysiaLOC classification: PG-23-0186Online resources: Available in APres - Requires login to view full text. Dissertation note: A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A (Hons) in Business Management with specialism in E-Business (UC3F1911BM(EB)). Summary: The objective of this paper was to identify the factors affecting the intention to switch to e-wallet in Malaysia. The data were collected from 239 respondents from all over Malaysia, which collected by using snowball sampling. SPSS statistic 20th version was used to analyse the data, the analysis consists of Pearson Correlation as well as Multiple Regression. The finding of the study found that all variables have positive impact towards the Consumer’s intention to switch from the traditional payment to using e-wallet in Malaysia. However, one variable in particular Security, has a weak positive correlation toward intention to switch to e-wallet.
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APU Library Reference Collection | Undergraduate Theses | PG-23-0186 (Browse shelf (Opens below)) | 1 | Not for loan (Restricted access) | Available in APres | 00018764 |
A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A (Hons) in Business Management with specialism in E-Business (UC3F1911BM(EB)).
The objective of this paper was to identify the factors affecting the intention to switch to e-wallet in Malaysia. The data were collected from 239 respondents from all over Malaysia, which collected by using snowball sampling. SPSS statistic 20th version was used to analyse the data, the analysis consists of Pearson Correlation as well as Multiple Regression. The finding of the study found that all variables have positive impact towards the Consumer’s intention to switch from the traditional payment to using e-wallet in Malaysia. However, one variable in particular Security, has a weak positive correlation toward intention to switch to e-wallet.
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