Asia Pacific University Library catalogue

A project submitted in partial fulfillment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A (Hons) in International Business Management (UC3F1911IBM).

The successful emergence of sharing economy has received so many attentions from both organizations and customers. This recent model of business is said by many to come in the nature of disruptive, especially within the tourism industry. From small to big and popular hotels suffer loss ever since its appearance. Moreover, the sudden boom of on-demand ride hailing services such as Grab becomes threat to many traditional taxi companies that are believed to have operated and been successful for years before footprints of Grab is vividly seen. It turned out that the culprit behind the success of this sharing economy business model is the utilization of technology to powerfully connect providers and customers in a seamless manner. Especially, when the scale of internet penetration and technology development is crawling in a lightning speed. Also, not only that, many claimed sharing economy to be more affordable, convenient and sustainable to the environment. These three just pack the right combo to succeed in the market in no time. As interesting as it is, this study will research on the three prominent factors in sharing economy including economic, social and environmental factor in order to see if they actually influence on the customers satisfaction or if the increase of customers in sharing economy is just a form or customers’ curiosity towards a brand new innovation.