Branding for the public sector : creating, building and managing brands people will value / Paul Temporal.
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TextPublication details: Chichester, West Sussex : Wiley, c2015Description: viii, 279 pages ; 23 cmISBN: 9781118756317 (hardback)Subject(s): Government marketing | Government publicity | Public relations and politics | Branding (Marketing) | BUSINESS & ECONOMICS / Government & BusinessDDC classification: 352.7/48 LOC classification: JF1525.M37 | T46 2015Summary: "From government programs to non-profit organisations to global NGOs, organisations in the public sector are increasingly turning to branding strategies employed by for-profit companies to develop their images. Image is everything, particularly in the developing world in which many public-sector groups operate. Consequently, the public sector is the next big growth area in branding, but few books address branding strategy specific for this sector. Branding for the Public Sector fills this gap with powerful and effective branding strategies backed by case studies and examples. Author Paul Temporal covers branding architecture, brand vision, market research, brand perception, brand engagement, brand communication, managing brand change, and much more. Additionally, he covers the future of public sector branding and how organisations in the public sector may be a key driver of economic growth and prosperity through the twenty-first century. Branding for the Public Sector offers expert guidance for managers and leaders who want to build powerful, influential brands in the public sector"--Summary: "This book presents powerful and effective branding strategies for the public sector illustrated through case studies and examples. The book covers branding architecture, brand vision, market research, brand perception, engagement, communication, managing brand change and much more. Additionally, the book highlights the future of public sector branding and how organizations in the public sector may be a key driver of economic growth and prosperity through the twenty-first century. Branding for the Public Sector offers expert guidance for managers and leaders who want to build powerful, influential brands in the public sector"--
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf APIIT | Book | JF1525.M37 T46 2015 c.1 (Browse shelf (Opens below)) | 1 | Available | 00018879 |
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| JA71 .V55 2009 c.1 Modern political ideologies / | JF799 .C66 2017 c.1 Convergence of contemporary art, visual culture, and global civic engagement / | JF1525.A8 G68 2007 c.2 Governance and information technology : | JF1525.M37 T46 2015 c.1 Branding for the public sector : creating, building and managing brands people will value / | JN231 .P69 2014 c.1 Politics UK / | JN318 .G37 2012 c.1 Exploring British politics / | JN318 .M67 2015 c.1 Essential public affairs for journalists / |
Includes bibliographical references and index.
"From government programs to non-profit organisations to global NGOs, organisations in the public sector are increasingly turning to branding strategies employed by for-profit companies to develop their images. Image is everything, particularly in the developing world in which many public-sector groups operate. Consequently, the public sector is the next big growth area in branding, but few books address branding strategy specific for this sector. Branding for the Public Sector fills this gap with powerful and effective branding strategies backed by case studies and examples. Author Paul Temporal covers branding architecture, brand vision, market research, brand perception, brand engagement, brand communication, managing brand change, and much more. Additionally, he covers the future of public sector branding and how organisations in the public sector may be a key driver of economic growth and prosperity through the twenty-first century. Branding for the Public Sector offers expert guidance for managers and leaders who want to build powerful, influential brands in the public sector"--
"This book presents powerful and effective branding strategies for the public sector illustrated through case studies and examples. The book covers branding architecture, brand vision, market research, brand perception, engagement, communication, managing brand change and much more. Additionally, the book highlights the future of public sector branding and how organizations in the public sector may be a key driver of economic growth and prosperity through the twenty-first century. Branding for the Public Sector offers expert guidance for managers and leaders who want to build powerful, influential brands in the public sector"--
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