Media and communication research methods an introduction to qualitative and quantitative approaches / Arthur Asa Berger
Material type: TextPublication details: Thousand Oaks, California: SAGE Publications, Inc., c2020Edition: Fifth edition. International student editionDescription: xix, 463 pages : illustrations ; 23 cmISBN: 9781544371740 (Paperback)Subject(s): Mass media -- Research -- Methodology | Communication -- Research -- MethodologyLOC classification: P91.3 | .B47 2020Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation | APU Library Open Shelf APIIT | Book | P91.3 .B47 2020 c.1 (Browse shelf (Opens below)) | 1 | Available | 00018869 |
Browsing APU Library shelves, Shelving location: Open Shelf APIIT, Collection: Book Close shelf browser (Hides shelf browser)
P90 .H36 2017 c.1 Mass communication : | P90 .J39 1996 c.2 Understanding mass media / | P90 .M37 2013 c.1 Journalism and society / | P91.3 .B47 2020 c.1 Media and communication research methods an introduction to qualitative and quantitative approaches / | P91.5.G7 B65 2009 c.3 Screen education : | P91.5.G7 B65 2009 c.4 Screen education : | P93.5 .B47 2008 c.1 Essentials of visual communication / |
Includes bibliographical references and indexes
What is research? -- The research process -- Semiotic analysis -- Rhetorical analysis -- Ideological criticism -- Psychoanalytic criticism -- Discourse analysis -- Interviews -- Historical analysis -- Ethnomethodological research -- Participant observation -- Content analysis -- Surveys -- Experiments -- A primer on descriptive statistics -- Nineteen common thinking errors -- Writing research reports
"This step-by-step introduction to conducting media and communication research offers practical insights along with the author's signature lighthearted style to make discussion of qualitative and quantitative methods easy to comprehend. The Fifth Edition of Media and Communication Research Methods includes a new chapter on discourse analysis; expanded discussion of social media, including discussion of the ethics of Facebook experiments; and Expanded coverage of the research process, with new discussion of search strategies and best practices for analyzing research articles. Ideal for beginning research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises to help students to understand, and master, media and communication research"--
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