Design for how people think : using brain science to build better products / John Whalen.
Material type:
TextEdition: First editionDescription: xx, 216 pages ; 24 cm Color illustrationsISBN: 9781491985458 (paperback)Subject(s): Product design | Creative thinking | User-centered system design | Customer relations | User interfaces (Computer systems) | Human-computer interaction | User-centered system design | User interfaces (Computer systems) | Web sites -- DesignDDC classification: 658.575 | 005.4/37 LOC classification: TS171.4 | .W445 2019Summary: User experience doesn't happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights. You'll then learn how to apply that knowledge to design brilliant experiences for your customers.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf | Book | TS171.4 .W445 2019 c.1 (Browse shelf (Opens below)) | 1 | Available | 00019061 |
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| TS171.4 .S54 2001 c.1 Multi-agent systems for concurrent intelligent design and manufacturing / | TS171.4 .V49 2010 c.1 Design for environmental sustainability / | TS171.4 .V49 2010 c.2 Design for environmental sustainability / | TS171.4 .W445 2019 c.1 Design for how people think : using brain science to build better products / | TS171.6 .C74 2018 c.1 Creative sketching in product design / | TS171.8 .H35 2020 c.1 Prototyping and modelmaking for product design / | TS171.95 .A33 2017 c.1 Additive manufacturing : design, methods, and processes / |
Includes bibliographical references and index.
User experience doesn't happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights. You'll then learn how to apply that knowledge to design brilliant experiences for your customers.
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