Innovation management and new product development / Paul Trott.
Material type:
TextEdition: Seventh EditionDescription: xxi ; 546 pages : Color illustration ; 24.5 cmISBN: 9781292251523 (paperback)Subject(s): Technological innovations -- Management | Industrial management | Product managementAdditional physical formats: Online version:: Innovation management and new product developmentDDC classification: 658.5/75 LOC classification: HD45 | .T76 2021Summary: "It is designed to be accessible and readable. The book emphasises the need to view innovation as a management process. We need to recognise that change is at the heart of it. And that change is caused by decisions that people make. The framework in Chapter 1 (Figure 1.9) attempts to capture the iterative nature of the network processes in innovation and represents this in the form of an endless innovation circle with interconnected cycles. This circular concept helps to show how the firm gathers information over time, how it uses technical and societal knowledge, and how it develops an attractive proposition. This is achieved through developing linkages and partnerships with those having the necessary capabilities"--
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APU Library Open Shelf | Book | HD45 .T76 2021 c.1 (Browse shelf (Opens below)) | 1 | Available | 00019057 |
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| HD45 .T76 2017 c.1 Innovation management and new product development / | HD45 .T76 2017 c.2 Innovation management and new product development / | HD45 .T76 2017 c.3 Innovation management and new product development / | HD45 .T76 2021 c.1 Innovation management and new product development / | HD45 .W45 2007 c.1 The management of technology and innovation : | HD45 .W45 2007 c.2 The management of technology and innovation : | HD45 .W45 2007 c.3 The management of technology and innovation : |
Revised edition of the author's Innovation management and new product development, 2017.
Includes bibliographical references and index.
"It is designed to be accessible and readable. The book emphasises the need to view innovation as a management process. We need to recognise that change is at the heart of it. And that change is caused by decisions that people make. The framework in Chapter 1 (Figure 1.9) attempts to capture the iterative nature of the network processes in innovation and represents this in the form of an endless innovation circle with interconnected cycles. This circular concept helps to show how the firm gathers information over time, how it uses technical and societal knowledge, and how it develops an attractive proposition. This is achieved through developing linkages and partnerships with those having the necessary capabilities"--
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