Visual communication : images with messages / Paul Martin Lester.
Material type:
TextPublication details: Boston : Wadsworth/Cengage Learning, c2023Edition: Tenth editionDescription: xv, 466 p. : Color illustrations ; 28 cmISBN: 9798839779709 (paperback)Subject(s): Visual communicationLOC classification: P93.5 | .L47 2023Abstract: Visual communication is just as important as verbal communication, if not more important. VISUAL COMMUNICATION: IMAGES WITH MESSAGES shows you how visual perception is used in all forms of communication, whether it's graphic design, photography, television, video, or interactive media. And because it's packed with study and review tools, this communications textbook not only clearly explains the theories you need to know, it helps you prepare for tests and will help you succeed in the class.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | P93.5 .L47 2023 c.1 (Browse shelf (Opens below)) | 1 | Available | 00019042 |
Includes index.
Visual communication is just as important as verbal communication, if not more important. VISUAL COMMUNICATION: IMAGES WITH MESSAGES shows you how visual perception is used in all forms of communication, whether it's graphic design, photography, television, video, or interactive media. And because it's packed with study and review tools, this communications textbook not only clearly explains the theories you need to know, it helps you prepare for tests and will help you succeed in the class.
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