Public relations theory : application and understanding / edited by Brigitta R. Brunner.
Material type:
TextEdition: First editionDescription: xiii, 252 pages ; 26 cmISBN: 9781119373155 (paperback)Subject(s): Public relationsAdditional physical formats: Online version:: Public relations theoryLOC classification: HM1221 | .B78 2019Summary: "Everyone uses theory, whether they realize it or not. Theory helps us to understand. It helps us to make sense of what is going on around us. Sometimes the meaning is clear. Sometimes it is not. Sometimes the meaning is shared, but sometimes it can be individual. Theory can identify patterns so we know what to expect. It can helps us to figure out how to act. Theory can also draw our attention to what is important. It can help us to predict. In other words, theory helps us to better interpret what is going on in our world"--
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | HM1221 .B78 2019 c.1 (Browse shelf (Opens below)) | 1 | Available | 00019034 |
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| HM1221 .B58 2008 c.1 Public relations writing : | HM1221 .B58 2014 c.1 Public relations writing : | HM1221 .B58 2014 c.2 Public relations writing : | HM1221 .B78 2019 c.1 Public relations theory : application and understanding / | HM1221 .G87 2017 c.1 Public relations : | HM1221 .G87 2017 c.2 Public relations : | HM1221 .H46 2013 c.1 Public relations cases / |
Includes bibliographical references and index.
"Everyone uses theory, whether they realize it or not. Theory helps us to understand. It helps us to make sense of what is going on around us. Sometimes the meaning is clear. Sometimes it is not. Sometimes the meaning is shared, but sometimes it can be individual. Theory can identify patterns so we know what to expect. It can helps us to figure out how to act. Theory can also draw our attention to what is important. It can help us to predict. In other words, theory helps us to better interpret what is going on in our world"--
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