Asia Pacific University Library catalogue


Disciplined entrepreneurship workbook / Bill Aulet, Marius Ursache, Chris Snyder.

By: Aulet, Bill, 1958- [[author]]Contributor(s): Ursache, Marius [illustrator.] | Snyder, Chris [editor.]Material type: TextTextDescription: xxi, 263 pages : Color illustrations ; 26 cmISBN: 9781119365792 (paperback)Subject(s): Entrepreneurship -- Handbooks, manuals, etc | New business enterprises -- Handbooks, manuals, etc | Entrepreneurship | New business enterprisesGenre/Form: Handbooks and manuals.DDC classification: 658.11 LOC classification: HB615 | .A95 2017
Contents:
How do I get started? Should I? -- Market segmentation -- A practical guide to primary market research -- Select a beachhead market -- Build an end user profile for the beachhead market -- Estimate the Total Addressable Market (TAM) for the beachhead market -- Profile the persona for the beachhead market -- Full life cycle use case -- High-level product specification -- Quantify the value proposition -- Identify your next 10 customers -- Define your core -- Chart your competitive position -- Determine the customer's Decision-Making Unit (DMU) -- Map the process to acquire a paying customer -- Windows of opportunity and triggers -- Estimate the Total Addressable Market (TAM) size for follow-on markets -- Design a business model -- Set your pricing framework -- Estimate the Lifetime Value (LTV) of an acquired customer -- Map the sales process to acquire a customer -- Estimate the Cost of Customer Acquisition (COCA) -- Identify key assumptions -- Test key assumptions -- Define the Minimum Viable Business Product (MVBP) -- Show that "the dogs will eat the dog food" -- Develop a product plan.
Abstract: "A practical manual for implementing the framework, the 'Disciplined Entrepreneurship Workbook' breaks down the steps and takes you deeper, highlighting critical points that can make or break a fledgling business."--Back cover.
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HB539 .K45 2009 c.1 The theory of interest / HB539 .V33 2009 c.1 Mathematical interest theory / HB539 .V33 2009 c.2 Mathematical interest theory / HB615 .A95 2017 c.1 Disciplined entrepreneurship workbook / HB615 .B37 2005 c.1 Entrepreneurship : HB615 .B37 2005 c.2 Entrepreneurship : HB615 .B37 2008 c.1 Entrepreneurship :

Includes index.

Intended as a companion volume to "Disciplined Entrepreneurship" by the same author.

How do I get started? Should I? -- Market segmentation -- A practical guide to primary market research -- Select a beachhead market -- Build an end user profile for the beachhead market -- Estimate the Total Addressable Market (TAM) for the beachhead market -- Profile the persona for the beachhead market -- Full life cycle use case -- High-level product specification -- Quantify the value proposition -- Identify your next 10 customers -- Define your core -- Chart your competitive position -- Determine the customer's Decision-Making Unit (DMU) -- Map the process to acquire a paying customer -- Windows of opportunity and triggers -- Estimate the Total Addressable Market (TAM) size for follow-on markets -- Design a business model -- Set your pricing framework -- Estimate the Lifetime Value (LTV) of an acquired customer -- Map the sales process to acquire a customer -- Estimate the Cost of Customer Acquisition (COCA) -- Identify key assumptions -- Test key assumptions -- Define the Minimum Viable Business Product (MVBP) -- Show that "the dogs will eat the dog food" -- Develop a product plan.

"A practical manual for implementing the framework, the 'Disciplined Entrepreneurship Workbook' breaks down the steps and takes you deeper, highlighting critical points that can make or break a fledgling business."--Back cover.

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