Strategic advertising management / Larry Percy, Richard Rosenbaum-Elliott.
Material type:
TextEdition: Sixth EditionDescription: xxi, 475 pages : Illustrations ; 25 cmISBN: 9780198835615 (paperback)Subject(s): Sales promotion | Advertising -- Management | Strategic planning | Communication in marketingDDC classification: 659.1 LOC classification: HF5438.5 | .P475 2021
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf | Book | HF5438.5 .P475 2021 c.1 (Browse shelf (Opens below)) | 1 | Available | 00019107 |
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| HF5438.4 .S74 1993 c.1 Successful sales management : | HF5438.5 .P47 2016 c.1 Strategic advertising management / | HF5438.5 .P47 2016 c.2 Strategic advertising management / | HF5438.5 .P475 2021 c.1 Strategic advertising management / | HF5438.8.K48 S35 2007 c.1 Mastering your key accounts : | HF5438.8.P74 R53 1990 c.1 Winning group sales presentations : | HF5465.U62 W66 2020 c.1 Designed to sell : the evolution of modern merchandising and display / |
Revised edition of the authors' Strategic advertising management, [2016]
Includes bibliographical references and index.
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