Cases in marketing management and strategy : an Asia-Pacific perspective / John A. Quelch ... [et al.].
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TextPublication details: Singapore ; Upper Saddle River, N.J. : Prentice Hall, 1996Description: xi, 507 p. : ill., maps ; 24 cmISBN: 0135770572 (pbk.); 9780135770573 (pbk.)Subject(s): Marketing -- Asia -- Case studies | Marketing -- Asia -- Management -- Case studiesDDC classification: 658.80095 LOC classification: HF5415.12.A8 | C37 1996
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APU Library Open Shelf | Book | HF5415.12.A8 C37 1996 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010483 | |
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APU Library Open Shelf | Book | HF5415.12.A8 C37 1996 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00010484 | |
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APU Library Open Shelf | Book | HF5415.12.A8 C37 1996 c.3 (Browse shelf (Opens below)) | 3 | Available (No use restrictions) | 00010485 |
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| HF5415.1 .B87 2011 c.1 Marketing to the new majority : | HF5415.1 .S26 1998 c.1 Strategic marketing for success in retailing / | HF5415.12.A8 C37 1996 c.1 Cases in marketing management and strategy : | HF5415.12.A8 C37 1996 c.2 Cases in marketing management and strategy : | HF5415.12.A8 C37 1996 c.3 Cases in marketing management and strategy : | HF5415.12.A8 S54 1996 c.1 Marketing insights for the Asia Pacific / | HF5415.12.A8 S54 1996 c.3 Marketing insights for the Asia Pacific / |
"Asia Pacific Marketing Federation."
Includes bibliographical references.
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