Services marketing in Asia : managing people, technology, and strategy / Christopher Lovelock ... [et al.].
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TextPublication details: Singapore ; New York : Prentice Hall, 2005Edition: 2nd edDescription: xxiv, 696 p. : ill. ; 27 cmISBN: 0131275372 (pbk.); 9780131275379 (pbk.)Subject(s): Service industries -- Asia -- Marketing | Professions -- Asia -- MarketingDDC classification: 658.80095 LOC classification: HD9987.A2 | S47 2005
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| HD9981.5 .L68 1999 c.1 Principles of service marketing and management / | HD9986.A2 S47 2008 c.1 Services science : | HD9987.A2 S47 2005 c.4 Services marketing in Asia : | HD9987.A2 S47 2005 c.5 Services marketing in Asia : | HD9987.A2 W57 2005 c.1 Services marketing in Asia : | HD9993.E452 B73 2012 c.1 Breaking into the game industry : | HD9993.E452 J66 2009 c.1 Innovation and strategy of online games / |
Rev. ed. of: Services marketing in Asia, 2002.
Based on Services marketing / Christopher H. Lovelock, Jochen Wirtz. 5th ed. 2004.
Includes bibliographical references and indexes.
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