Cases in marketing : a Malaysian perspective / Mohammad Saeed, Zafar U. Ahmed, M. Sadiq Sohail
Material type:
TextPublication details: Petaling Jaya : Pearson Education Malaysia, 2001Description: 117 p. : ill. ; 24 cmISBN: 9839236741 (pbk.); 9789839236743 (pbk.)Subject(s): Marketing -- Case studies -- MalaysiaDDC classification: 658.8009595 LOC classification: HF5415.12 | .S24 2001
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf | Book | HF5415.12 .S24 2001 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010494 | |
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APU Library Open Shelf | Book | HF5415.12 .S24 2001 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00027612 |
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| HF5415.12 .P75 2005 c.3 Principles of marketing : | HF5415.12 .P75 2005 c.4 Principles of marketing : | HF5415.12 .P75 2005 c.5 Principles of marketing : | HF5415.12 .S24 2001 c.2 Cases in marketing : | HF5415.122 .B36 1998 c.1 The market planning guide : | HF5415.122 .B36 2002 c.3 The market planning guide : | HF5415.122 .C69 1984 c.1 The marketing of services / |
Includes exercises
Includes bibliographical references
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