Cases in marketing : a Malaysian perspective / Mohammad Saeed, Zafar U. Ahmed, M. Sadiq Sohail
Material type: TextPublication details: Petaling Jaya : Pearson Education Malaysia, 2001Description: 117 p. : ill. ; 24 cmISBN: 9839236741 (pbk.); 9789839236743 (pbk.)Subject(s): Marketing -- Case studies -- MalaysiaDDC classification: 658.8009595 LOC classification: HF5415.12 | .S24 2001Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation | APU Library Open Shelf | Book | HF5415.12 .S24 2001 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010494 | |
General Circulation | APU Library Open Shelf | Book | HF5415.12 .S24 2001 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00027612 |
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HF5415.12.A8 S54 1996 c.3 Marketing insights for the Asia Pacific / | HF5415.12.A8 S54 1996 c.4 Marketing insights for the Asia Pacific / | HF5415.12.I74 T46 2011 c.1 Islamic branding and marketing : | HF5415.12 .S24 2001 c.1 Cases in marketing : | HF5415.122 .B36 2002 c.1 The market planning guide : | HF5415.122 .B36 2002 c.2 The market planning guide : | HF5415.122 .K68 1999 c.1 Test item file, Principles of marketing, eighth edition by Philip Kotler & gary Armstrong / |
Includes exercises
Includes bibliographical references
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