Asia Pacific University Library catalogue


Principles of marketing / Philip Kotler, Gary Armstrong.

By: Kotler, PhilipContributor(s): Armstrong, Gary (Gary M.)Material type: TextTextPublication details: Englewood Cliffs, N.J. : Prentice Hall, c1996Edition: 7th edDescription: xviii, 712 p. : ill. (some col.) ; 29 cmISBN: 0132286858 (pbk.); 9780132286855 (pbk.)Subject(s): MarketingDDC classification: 658.801 LOC classification: HF5415 | .K68 1996
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HF5415 .K56 1990 c.3 Principles of marketing / HF5415 .K636 2024 c.1 Principles of marketing / HF5415 .K636 2024 c.2 Principles of marketing / HF5415 .K68 1996 c.4 Principles of marketing / HF5415 .K68 2001 c.5 Principles of marketing / HF5415 .K68 2001 c.6 Principles of marketing / HF5415 .K68 2002 c.1 Marketing moves :

Includes bibliographical references and index.

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