Principles of marketing / Philip Kotler, Gary Armstrong.
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TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008Edition: 12th edDescription: xxxii, 599, [99] p. : ill. (chiefly col.) ; 29 cmISBN: 9780136132370 (pbk.); 0136132375 (pbk.)Subject(s): MarketingDDC classification: 658.801 LOC classification: HF5415 | .K68 2008Online resources: Table of contents only
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| HF5415 .K68 2002 c.1 Marketing moves : | HF5415 .K68 2004 c.1 Principles of marketing / | HF5415 .K68 2006 c.2 Principles of marketing / | HF5415 .K68 2008 c.1 Principles of marketing / | HF5415 .K68 2008 c.3 Principles of marketing / | HF5415 .K68 2008 c.4 Principles of marketing / | HF5415 .K68 2008 c.5 Principles of marketing / |
Includes bibliographical references (p. R-1 - R-30) and indexes.
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