Brand new : solving the innovation paradox--how great brands invent and launch new products, services, and business models / G. Michael Maddock and Luisa C. Uriarte ; with Javier Flaim and Brett S. Miller.
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TextPublication details: Hoboken, N.J. : Wiley, c2011Description: xii, 218 p. : ill. ; 23 cmISBN: 9780470643594 (hbk.)Subject(s): Technological innovations | New products | Creative ability in businessDDC classification: 658.575 LOC classification: HD45 | .M33 2011Online resources: Cover image | Table of contents only | Publisher description | Contributor biographical information Summary: "A strategic blueprint for successful new product development and implementation. Brand New provides a clear road map to creating successful new products using a revolutionary innovation process. Author Mike Maddock has used his firm's innovation process to create and launch what is now CBS Sports Online, patent a new billing experience for AT&T, create the McDonald's Snack Wrap, and launch Precision Farming for Case New Holland, among others. Innovative and truly visionary, this book teaches other companies how they can maximize performance and revenue.. Presents an overarching strategy for creating and introducing new products effectively. Written by innovation thought leaders, with clients including SC Johnson, Allstate, Philips, Johnson & Johnson, McDonald's, Kellogg's, Sears, and many more. Reveals a step-by-step blueprint for a disciplined, replicable process that employs a mix of creativity and science to successfully introduce new products. Creative and intelligent, Brand New equips today's businesses to develop a well-defined process for introducing new products efficiently?make that process a reality."--
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APU Library Open Shelf | Book | HD45 .M33 2011 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010085 | |
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APU Library Open Shelf | Book | HD45 .M33 2011 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00010086 |
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| HD45 .B87 2009 c.3 Strategic management of technology and innovation / | HD45 .B87 2009 c.4 Strategic management of technology and innovation / | HD45 .M33 2011 c.1 Brand new : | HD45 .M33 2011 c.2 Brand new : | HD45 .N29 2008 c.1 The global brain : | HD45 .R39 2011 c.1 The innovator's manifesto : | HD45 .S55 2012 c.1 The innovator's toolkit : |
Includes index.
"A strategic blueprint for successful new product development and implementation. Brand New provides a clear road map to creating successful new products using a revolutionary innovation process. Author Mike Maddock has used his firm's innovation process to create and launch what is now CBS Sports Online, patent a new billing experience for AT&T, create the McDonald's Snack Wrap, and launch Precision Farming for Case New Holland, among others. Innovative and truly visionary, this book teaches other companies how they can maximize performance and revenue.. Presents an overarching strategy for creating and introducing new products effectively. Written by innovation thought leaders, with clients including SC Johnson, Allstate, Philips, Johnson & Johnson, McDonald's, Kellogg's, Sears, and many more. Reveals a step-by-step blueprint for a disciplined, replicable process that employs a mix of creativity and science to successfully introduce new products. Creative and intelligent, Brand New equips today's businesses to develop a well-defined process for introducing new products efficiently?make that process a reality."--
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