Asia Pacific University Library catalogue


Winning at new products : accelerating the process from idea to launch / Rober G. Cooper.

By: Cooper, Robert G. (Robert Gravlin), 1943-Material type: TextTextPublication details: Cambridge, Mass. : Perseus Pub., c2001Edition: 3rd edDescription: xiii, 425 p. : ill. ; 24 cmISBN: 0738204633 (pbk.); 9780738204635 (pbk.)Subject(s): New productsDDC classification: 658.575 LOC classification: HF5415.153 | .C66 2001Online resources: Contributor biographical information | Publisher description
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Item type Current library Collection Call number Copy number Status Date due Barcode
General Circulation General Circulation APU Library
Open Shelf 		Book HF5415.153 .C66 2001 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00010087

Includes bibliographical references (p. 399-411) and index.

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