Marketing strategy / Paul Fifield.
Material type:
TextSeries: The Chartered Institute of Marketing/Butterworth-Heinemann marketing seriesPublication details: Oxford : Butterworth-Heinemann, c1998Edition: 2nd edDescription: xxxvii, 308 p. : ill. ; 24 cmISBN: 0750632844 (pbk.); 9780750632843 (pbk.)Subject(s): MarketingDDC classification: 658.802 LOC classification: HF5415 | .F54 1998Online resources: Table of contents | Publisher description
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APU Library Open Shelf | Book | HF5415 .F54 1998 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010422 | |
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| HF5415 .E39 2016 c.1 How to write copy that sells : | HF5415 .E39 2016 c.2 How to write copy that sells : | HF5415 .E86 1992 c.1 Marketing / | HF5415 .F54 1998 c.4 Marketing strategy / | HF5415 .F54 2007 c.1 Marketing strategy : | HF5415 .F54 2007 c.2 Marketing strategy : | HF5415 .F54 2008 c.1 Marketing strategy masterclass : |
"Published in association with the Chartered Institute of Marketing."
Includes bibliographical references and index.
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