Mass customization : the new frontier in business competition / B. Joseph Pine II ; foreword by Stan Davis.
Material type:
TextPublication details: Boston, Mass. : Harvard Business School Press, c1993Description: xxi, 333 p. : ill. ; 24 cmISBN: 0875843727 (hbk.); 9780875843728 (pbk.)Subject(s): Technological innovations -- Management | Manufactures -- Technological innovations -- Management | Service industries -- Technological innovations -- Management | New products -- Management | Competition | Mass productionDDC classification: 658.575 LOC classification: HD45 | .P56 1993| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Staff Circulation
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APU Library Open Shelf | Book | HD45 .P56 1993 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027389 | |
General Circulation
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APU Library Open Shelf | Book | HD45 .P56 1993 c.2 (Browse shelf (Opens below)) | 2 | Withdrawn Weeded (No use restrictions) | 00010091 | |
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General Circulation
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APU Library Open Shelf | Book | HD45 .P56 1993 c.3 (Browse shelf (Opens below)) | 3 | Available (No use restrictions) | 00027390 |
Includes bibliographical references (p. 301-322) and index.
Once upon a time -- The system of mass production -- The emerging system of mass customization -- Determining the shift to mass customization -- The old competition : how mass production companies faltered -- The new competition : how mass customization companies succeeded -- Developing a strategy for mass customization -- Mass-customizing products and services -- Transforming the organization for mass customization -- Exploring the new frontier -- Appendix: Research on market turbulence.
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