Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.
Material type:
TextPublication details: Boston, Mass. : Harvard Business School Press, c2005Description: xv, 240 p. : ill. ; 24 cmISBN: 1591396190 (hbk.); 9781591396192 (hbk.)Subject(s): New products | Market segmentationDDC classification: 658.802 LOC classification: HF5415.153 | .K56 2005Online resources: Table of contents
Contents:
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Staff Circulation
|
APU Library Open Shelf | Book | HF5415.153 .K56 2005 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027643 | |
General Circulation
|
APU Library Open Shelf | Book | HF5415.153 .K56 2005 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00011162 | |
|
General Circulation
|
APU Library Open Shelf | Book | HF5415.153 .K56 2005 c.3 (Browse shelf (Opens below)) | 3 | Missing Withdrawn | 00027644 |
Browsing APU Library shelves, Shelving location: Open Shelf, Collection: Book Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| HF5415.153 .F73 2000 c.2 Product creation : | HF5415.153 .G35 2011 c.1 The innovation secrets of Steve Jobs : | HF5415.153 .K56 2005 c.1 Blue ocean strategy : | HF5415.153 .K56 2005 c.3 Blue ocean strategy : | HF5415.153 .L45 2005 c.1 Monopoly rules : | HF5415.153 .P73 2008 c.1 Collaborating with customers to innovate : | HF5415.153 .P76 2008 c.1 Product development : |
Includes bibliographical references (p. 223-229) and index.
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.
There are no comments on this title.