Services marketing / Christopher H. Lovelock.
Material type: TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c1996Edition: 3rd edDescription: xii, 660 p. : ill. ; 25 cmISBN: 0134613775 (pbk.); 9780134613772 (pbk.)Subject(s): Professions -- Marketing | Service industries -- MarketingDDC classification: 658.802 LOC classification: HF5415.122 | .L68 1996Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation | APU Library Open Shelf | Book | HF5415.122 .L68 1996 c.1 (Browse shelf (Opens below)) | 1 | Withdrawn Weeded Damaged | 00010543 | |
Staff Circulation | APU Library Open Shelf | Book | HF5415.122 .L68 1996 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00011874 | |
General Circulation | APU Library Open Shelf | Book | HF5415.122 .L68 1996 c.3 (Browse shelf (Opens below)) | 3 | Lost and Paid for Withdrawn Not for loan (No use restrictions) | 00010544 |
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HF5415.122 .B36 2002 c.3 The market planning guide : | HF5415.122 .C69 1984 c.1 The marketing of services / | HF5415.122 .L68 1996 c.1 Services marketing / | HF5415.122 .L68 1996 c.3 Services marketing / | HF5415.122 .S47 2018 c.1 Services marketing : integrating customer focus across the firm / | HF5415.123 .B42 2007 c.1 You, Inc. : | HF5415.123 .C56 2007 c.1 Integrated advertising, promotion and marketing communications / |
Includes bibliographical references (p. 649-650) and index.
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