Asia Pacific University Library catalogue


Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan.

By: Wilson, R. M. S. (Richard Malcolm Sano)Contributor(s): Gilligan, Colin | Chartered Institute of MarketingMaterial type: TextTextSeries: Publication details: Oxford ; Boston : Butterworth-Heinemann, 1997Edition: 2nd edDescription: xx, 827 p. : ill. ; 29 cmISBN: 075062244X (pbk.); 9780750622448 (pbk.)Subject(s): Marketing -- ManagementDDC classification: 658.802 LOC classification: HF5415.13 | .W55 1997
    Average rating: 0.0 (0 votes)
Item type Current library Collection Call number Copy number Status Date due Barcode
General Circulation General Circulation APU Library
Open Shelf 		Book HF5415.13 .W55 1997 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00010503

"Published by Butterworth-Heinemann on behalf of the Chartered Institute of Marketing"--P. [4] of cover.

Includes bibliographical references (p. 791-811) and indexes.

There are no comments on this title.

to post a comment.