Market-based management : strategies for growing customer value and profitability / Roger J. Best.
Material type:
TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2004Edition: 3rd edDescription: xxv, 401 p. : ill. ; 24 cmISBN: 013008218XSubject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .B47 2004
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
General Circulation
|
APU Library Open Shelf | Book | HF5415.13 .B47 2004 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010082 | |
|
General Circulation
|
APU Library Open Shelf | Book | HF5415.13 .B47 2004 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00010083 | |
|
General Circulation
|
APU Library Open Shelf | Book | HF5415.13 .B47 2004 c.3 (Browse shelf (Opens below)) | 3 | Available (No use restrictions) | 00010084 |
Includes bibliographical references and index.
There are no comments on this title.