Strategic marketing management : a means-end approach / Mark E. Parry.
Material type:
TextSeries: McGraw-Hill executive MBA seriesPublication details: New York : McGraw-Hill, c2002Description: ix, 275 p. : ill. ; 24 cmISBN: 0071372229 (hbk.); 9780071372220 (hbk.)Subject(s): Marketing -- ManagementDDC classification: 658.81 LOC classification: HF5415.13 | .P37 2002Online resources: Contributor biographical information | Publisher description
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | HF5415.13 .P37 2002 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010552 |
Includes bibliographical references and index.
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