Marketing management and strategy / Peter Doyle.
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TextPublication details: London ; New York : Prentice Hall Europe, 1998Edition: 2nd ed., rev. edDescription: xvii, 465 p. : ill. ; 24 cmISBN: 0132622394 (pbk.); 9780132622394 (pbk.)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .D69 1998
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APU Library Open Shelf | Book | HF5415 .D69 1998 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010061 | |
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APU Library Open Shelf | Book | HF5415 .D69 1998 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00010060 | |
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APU Library Open Shelf | Book | HF5415 .D69 1998 c.3 (Browse shelf (Opens below)) | 3 | Available (No use restrictions) | 00027440 | |
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APU Library Open Shelf | Book | HF5415 .D69 1998 c.4 (Browse shelf (Opens below)) | 4 | Available (No use restrictions) | 00027441 |
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| HF5415 .C44 2000 c.1 Key marketing skills : | HF5415 .C47 1991 c.1 Relationship marketing : | HF5415 .D38 1997 c.1 Even more offensive marketing : | HF5415 .D69 1998 c.3 Marketing management and strategy / | HF5415 .D69 1998 c.4 Marketing management and strategy / | HF5415 .D92 2009 c.1 Business marketing : | HF5415 .E39 2016 c.1 How to write copy that sells : |
Includes bibliographical references and indexes.
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