Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden.
Material type:
TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill Companies, c1997Edition: 6th edDescription: xvi, 463 p. : ill. ; 24 cmISBN: 007114255X (pbk.); 9780071142557 (pbk.)Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .G85 1997Online resources: Publisher description | Table of contents
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | HF5415.13 .G85 1997 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010103 |
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| HF5415.13 .F47 2014 c.2 Marketing strategy / | HF5415.13 .G55 2009 c.1 Strategic marketing planning / | HF5415.13 .G55 2009 c.2 Strategic marketing planning / | HF5415.13 .G85 1997 c.1 Marketing management : | HF5415.13 .H37 2002 c.1 Marketing : | HF5415.13 .H37 2002 c.2 Marketing : | HF5415.13 .K65 2004 c.1 The highly effective marketing plan / |
Includes bibliographical references (p. 443-446) and index.
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