Net worth : shaping markets when customers make the rules / John Hagel III, Marc Singer.
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TextPublication details: Boston : Harvard Business School Press, c1999Description: xx, 313 p. : ill. ; 24 cmISBN: 0875848893 (hbk.); 9780875848891 (hbk.)Subject(s): Infomediaries | Consumers -- Information services | Privacy, Right of | Online information servicesDDC classification: 658.8 LOC classification: HF5415.124 | .H34 1999
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APU Library Open Shelf | Book | HF5415.124 .H34 1999 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010322 | |
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| HF5415.123 .P45 2006 c.3 Marketing communications : | HF5415.123 .P53 2004 c.1 Integrated marketing communications / | HF5415.123 .P53 2004 c.1 Integrated marketing communications / | HF5415.124 .H34 1999 c.1 Net worth : | HF5415.124 .H34 1999 c.2 Net worth : | HF5415.1255 .B73 2010 c.1 Brands and brand management : | HF5415.1255 .C43 2011 c.1 Brand valued : |
Includes bibliographical references (p. 285-291) and index.
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