Asia Pacific University Library catalogue


International marketing / Masaaki Kotabe ... [et al.].

Contributor(s): Kotabe, MasaakiMaterial type: TextTextPublication details: Milton, Qld. : John Wiley and Sons Australia, Ltd, 2005, 2011Edition: 3rd Asia-Pacific edDescription: xv, 672 p. : ill. ; 26 cmISBN: 9781742166032 (pbk.)Subject(s): Marketing -- Asia | Marketing -- Pacific Area | International business enterprises -- Marketing | AustralianDDC classification: 658.8 LOC classification: HF5415 | .I58 2011
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Book HF5415 .I58 2011 c.2 (Browse shelf (Opens below)) 2 Available (No use restrictions) 00027460

Masaaki Kotabe ; Swee Hoon Ang ; Kathleen Griffiths ; Al Marshall ; Ranjit Voola ; Kristiaan Helsen.

Includes bibliographical references and index.

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