Contemporary strategic marketing / Ross Brennan, Paul Baines and Paul Garneau.
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TextPublication details: Basingstoke : Palgrave Macmillan, c2002Description: xx, 380 p. : ill. ; 25 cmISBN: 0333981197 (pbk.); 9780333981191 (pbk.)Subject(s): Marketing | Strategic planning | Management and Business StudiesDDC classification: 658.8101 LOC classification: HF5415.13 | .B74 2003
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| HF5415.13 .B47 2013 c.2 Market-based management : | HF5415.13 .B69 1998 c.1 Marketing management : | HF5415.13 .B74 2003 c.2 Contemporary strategic marketing / | HF5415.13 .B74 2003 c.3 Contemporary strategic marketing / | HF5415.13 .B74 2003 c.4 Contemporary strategic marketing / | HF5415.13 .C46 2007 c.1 Supply chain management : | HF5415.13 .D43 2000 c.1 Streetwise marketing plan : |
Includes bibliographical references and index.
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