Asia Pacific University Library catalogue


Principles of marketing / Thomas C. Kinnear, Kenneth L. Bernhardt, Kathleen A. Krentler.

By: Kinnear, Thomas C, 1943-Contributor(s): Bernhardt, Kenneth L, 1944- | Krentler, Kathleen AMaterial type: TextTextPublication details: New York : HarperCollins Publishers, c1995Edition: 4th edDescription: xlvii, 808 p. : ill., (chiefly col.) ; 29 cmISBN: 0673465551 (hbk.); 9790673465558 (hbk.)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .K56 1995
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HF5415 .K56 1990 c.1 Principles of marketing / HF5415 .K56 1990 c.2 Principles of marketing / HF5415 .K56 1995 c.1 Principles of marketing / HF5415 .K56 1995 c.2 Principles of marketing / HF5415 .K56 1995 c.3 Principles of marketing / HF5415 .K56 1997 c.1 Marketing in the not-for-profit sector / HF5415 .K68 1996 c.2 Principles of marketing /

Includes bibliographical references and index.

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