Customer equity : building and managing relationships as valuable assets / Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas.
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TextPublication details: Boston, Mass. : Harvard Business School Press, c2001Description: xix, 228 p. : ill. ; 24 cmISBN: 0875847641 (hbk.); 9780875847641 (hbk.)Subject(s): Relationship marketing | Customer services -- Marketing | Customer relations | Customer loyaltyDDC classification: 658.812 LOC classification: HF5415.55 | .B53 2001
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| HF5415.525 .B57 2009 c.1 "I love you more than my dog" : | HF5415.53 .S78 2000 c.1 Foundations of service level management / | HF5415.55 .B37 2008 c.1 Principles of customer relationship management / | HF5415.55 .B53 2001 c.4 Customer equity : | HF5415.55 .D66 2002 c.1 Strategic market relationships : | HF5415.55 .D66 2002 c.2 Strategic market relationships : | HF5415.55 .D66 2007 c.1 Strategic market relationships : |
Includes bibliographical references and index.
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