Asia Pacific University Library catalogue


Strategic market relationships : from strategy to implementation / Bill Donaldson, Tom O'Toole.

By: Donaldson, Bill, 1948-Contributor(s): O'Toole, Tom, 1966-Material type: TextTextPublication details: Chichester : John Wiley, c2007Edition: 2nd edDescription: xiv, 269 p. : ill. ; 24 cmISBN: 9780470028803 (pbk.) ; 0470028807 (pbk.) Subject(s): Relationship marketing | Strategic alliances (Business) | Business networks | Industrial management | Management and Business StudiesDDC classification: 658.812 LOC classification: HF5415.55 | .D66 2007
Contents:
Introduction to strategic market relationships -- Relationship-based theories -- Relationship planning and development -- Relationship types -- Networks -- Organising for relationships -- People and relationships -- Customer relationship management -- Relationship communication with a special focus on building relationships through brands and electronic relationships -- Channel relationships -- Innovation through relationships -- Relationship internationalisation -- Relationship costs and value -- Strategic market relationships : a final word.
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Item type Current library Collection Call number Copy number Status Date due Barcode
General Circulation General Circulation APU Library
Open Shelf 		Book HF5415.55 .D66 2007 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00027678
General Circulation General Circulation APU Library
Open Shelf 		Book HF5415.55 .D66 2007 c.2 (Browse shelf (Opens below)) 2 Available (No use restrictions) 00010528
General Circulation General Circulation APU Library
Open Shelf 		Book HF5415.55 .D66 2007 c.3 (Browse shelf (Opens below)) 3 Available (No use restrictions) 00010527
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HF5415.55 .B53 2001 c.1 Customer equity : HF5415.55 .B53 2001 c.2 Customer equity : HF5415.55 .B53 2001 c.3 Customer equity : HF5415.55 .D66 2007 c.2 Strategic market relationships : HF5415.55 .D66 2007 c.3 Strategic market relationships : HF5415.55 .E43 2004 c.1 Relationship marketing : HF5415.55 .G63 1999 c.1 Permission marketing :

Formerly CIP. Uk

Includes bibliographical references (p. 249-262) and index.

Introduction to strategic market relationships -- Relationship-based theories -- Relationship planning and development -- Relationship types -- Networks -- Organising for relationships -- People and relationships -- Customer relationship management -- Relationship communication with a special focus on building relationships through brands and electronic relationships -- Channel relationships -- Innovation through relationships -- Relationship internationalisation -- Relationship costs and value -- Strategic market relationships : a final word.

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