Marketing management / Philip Kotler, Kevin Lane Keller.
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TextPublication details: Boston, Mass. ; London : Pearson, c2012Edition: 14th ed., Global edDescription: 131 p. : ill. ; 28 cmISBN: 9780273753360 (pbk.) ; 0273753363 (pbk.)Subject(s): Marketing | Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .K68 2012
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APU Library Open Shelf | Book | HF5415.13 .K68 2012 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00029767 | |
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APU Library Open Shelf | Book | HF5415.13 .K68 2012 c.3 (Browse shelf (Opens below)) | 3 | Available (No use restrictions) | 00011883 | |
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APU Library Open Shelf | Book | HF5415.13 .K68 2012 c.4 (Browse shelf (Opens below)) | 4 | Available (No use restrictions) | 00011889 |
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| HF5415.13 .K68 2000 c.5 Marketing management / | HF5415.13 .K68 2009 c.4 Marketing management / | HF5415.13 .K68 2012 c.1 Marketing management / | HF5415.13 .K68 2012 c.3 Marketing management / | HF5415.13 .K68 2012 c.4 Marketing management / | HF5415.13 .K68 2016 c.1 Marketing management / | HF5415.13 .K68 2016 c.2 Marketing management / |
Previous ed.: 2009.
Formerly CIP. Uk
Includes bibliographical references and index.
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