Asia Pacific University Library catalogue


Managing customers for profit : strategies to increase profits and build loyalty / V. Kumar.

By: Kumar, V, 1957-Material type: TextTextPublication details: Upper Saddle River, N.J. : Wharton School Pub., c2008Description: xx, 296 p. : ill. ; 24 cmISBN: 0132352214 (hbk.); 9780132352215 (hbk.)Subject(s): Customer relations -- Management | ProfitDDC classification: 658.812 LOC classification: HF5415.5 | .K86 2008
Contents:
Introduction -- Maximizing profitability -- Customer selection metrics -- Managing customer profitability -- Maximizing customer profitability -- Managing loyalty and profitability simultaneously -- Optimal allocation of resources across marketing and communication strategies -- Pitching the right product to the right customer at the right time -- Preventing attrition of customers -- Managing multichannel shoppers -- Linking investments in branding to customer profitability -- Acquiring profitable customers -- Managing customer referral behavior -- Organizational and implementation challenges -- The future of customer management.
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Item type Current library Collection Call number Copy number Status Date due Barcode
General Circulation General Circulation APU Library
Open Shelf 		Book HF5415.5 .K86 2008 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00010531
General Circulation General Circulation APU Library
Open Shelf 		Book HF5415.5 .K86 2008 c.2 (Browse shelf (Opens below)) 2 Available (No use restrictions) 00027699
Browsing APU Library shelves, Shelving location: Open Shelf, Collection: Book Close shelf browser (Hides shelf browser)
HF5415.5 .H54 1998 c.3 Best practices : HF5415.5 .H69 1996 c.1 How to really deliver superior customer service / HF5415.5 .K86 2006 c.2 Customer relationship management : HF5415.5 .K86 2008 c.2 Managing customers for profit : HF5415.5 .L83 2015 c.1 Customer service : HF5415.5 .L83 2015 c.2 Customer service : HF5415.5 .M35 1996 c.1 Customer service letters ready to go! /

Includes bibliographical references and index.

Introduction -- Maximizing profitability -- Customer selection metrics -- Managing customer profitability -- Maximizing customer profitability -- Managing loyalty and profitability simultaneously -- Optimal allocation of resources across marketing and communication strategies -- Pitching the right product to the right customer at the right time -- Preventing attrition of customers -- Managing multichannel shoppers -- Linking investments in branding to customer profitability -- Acquiring profitable customers -- Managing customer referral behavior -- Organizational and implementation challenges -- The future of customer management.

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