Relationship marketing for competitive advantage : winning and keeping customers / Adrian Payne ... [et al.].
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TextPublication details: Oxford : Butterworth-Heinemann, c1998Description: x, 304 p. : ill. ; 24 cmISBN: 0750640170 (pbk) ; 9780750640176 (pbk.)Subject(s): Relationship marketing | Customer relations | Management and Business StudiesDDC classification: 658.812 LOC classification: HF5415.5 | .R45 1998
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf | Book | HF5415.5 .R45 1998 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010534 | |
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APU Library Open Shelf | Book | HF5415.5 .R45 1998 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00010575 | |
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APU Library Open Shelf | Book | HF5415.5 .R45 1998 c.3 (Browse shelf (Opens below)) | 3 | Available (No use restrictions) | 00027702 |
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| HF5415.5 .P47 2011 c.1 Managing customer relationships : | HF5415.5 .P47 2011 c.2 Managing customer relationships : | HF5415.5 .R45 1998 c.1 Relationship marketing for competitive advantage : | HF5415.5 .R45 1998 c.2 Relationship marketing for competitive advantage : | HF5415.5 .R45 2001 c.1 The loyalty effect : | HF5415.5 .R45 2001 c.2 The loyalty effect : | HF5415.5 .R45 2001 c.3 The loyalty effect : |
Includes bibliographical references and index.
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