Relationship marketing : dialogue and networks in the e-commerce era / Richard J. Varey.
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TextPublication details: Chichester : Wiley, c2002Description: xviii, 217 p. : ill. ; 25 cmISBN: 0470843411 (pbk.); 9780470843413 (pbk.)Subject(s): Relationship marketing | Communication in marketingDDC classification: 658.812 LOC classification: HF5415.55 | .V37 2002Online resources: Contributor biographical information | Table of contents | Publisher description
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| HF5415.55 .L58 2003 c.2 Relationship marketing management / | HF5415.55 .V37 2002 c.1 Relationship marketing : | HF5415.55 .V37 2002 c.3 Relationship marketing : | HF5415.55 .V37 2002 c.4 Relationship marketing : | HF5415.7 .I58 2002 c.1 International logistics / | HF5415.7 .O25 2011 c.1 A framework for supply chains : | HF5415.7 .S56 2008 c.1 Designing and managing the supply chain : |
Includes bibliographical references and index.
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