Principles of service marketing and management / Christopher Lovelock, Lauren Wright.
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TextPublication details: Upper Saddle River, N.J. : London : Prentice Hall; Prentice-Hall International, c2002Edition: 2nd ed., Int. edDescription: xix, 436 p : ill. ; 26 cmISBN: 0130950122 (pbk.); 9780130950123 (pbk.)Subject(s): Service industries -- United States -- Marketing | Service industries -- United States -- ManagementDDC classification: 658.8 LOC classification: HF5415 | .L68 2002
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| HF5415 .L68 1999 c.7 Principles of service marketing and management / | HF5415 .L68 2002 c.1 Principles of service marketing and management / | HF5415 .L68 2002 c.2 Principles of service marketing and management / | HF5415 .L68 2002 c.7 Principles of service marketing and management / | HF5415 .L68 2002 c.8 Principles of service marketing and management / | HF5415 .L68 2002 c.9 Principles of service marketing and management / | HF5415 .M33 2011 c.1 Introduction to marketing / |
Includes bibliographical references and index.
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