The essence of marketing / Simon Majaro.
Material type:
TextSeries: Essence of management seriesPublication details: New York : Prentice Hall, 1993Description: xii, 266 p. : ill. ; 23 cmISBN: 013285354X (pbk.); 9780132853545 (pbk.)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .M35 1993
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| HF5415 .M33 2013 c.2 Introduction to marketing / | HF5415 .M33 2013 c.3 Introduction to marketing / | HF5415 .M35 1991 c.1 Relationship marketing : | HF5415 .M35 1993 c.1 The essence of marketing / | HF5415 .M35 1993 c.2 The essence of marketing / | HF5415 .M35 1993 c.3 The essence of marketing / | HF5415 .M35 1993 c.4 The essence of marketing / |
Includes bibliographical references (p. 256-257) and index.
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