Luxury brand management : a world of privilege / Michel Chevalier, Gérald Mazzalovo.
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TextPublication details: Singapore ; Chichester : John Wiley, 2008Description: xiv, 423 p. : ill. ; 24 cmISBN: 9780470823262 (hbk.)Subject(s): Brand name products -- Management | Luxury goods industry | Luxuries -- Marketing | Brand name products -- MarketingDDC classification: 658.827 LOC classification: HD69.B7 | C44 2008
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APU Library Open Shelf | Book | HD69.B7 C44 2008 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027730 | |
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APU Library Open Shelf | Book | HD69.B7 C44 2008 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00010434 | |
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APU Library Open Shelf | Book | HD69.B7 C44 2008 c.3 (Browse shelf (Opens below)) | 3 | Available (No use restrictions) | 00027731 |
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| HD66.2 .W66 1997 c.4 Understanding groupware in the enterprise / | HD69.B7 B38 2002 c.2 Asian branding : | HD69.B7 C43 2006 c.1 The cult of the luxury brand : | HD69.B7 C44 2008 c.1 Luxury brand management : | HD69.B7 C44 2008 c.3 Luxury brand management : | HD69.B7 D4 2003 c.2 Creating powerful brands in consumer, service and industrial markets / | HD69.B7 F65 2006 c.1 Balanced brand : |
Includes index.
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