The infinite asset : managing brands to build new value / Sam Hill, Chris Lederer.
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TextPublication details: Boston, Mass. : Harvard Business School Press, c2001Description: xii, 238 p. : ill. ; 25 cmISBN: 1578512492 (hbk.); 9781578512492 (hbk.)Subject(s): Brand name products -- Management | Brand name products -- Management -- Case studiesDDC classification: 658.827 LOC classification: HD69.B7 | H55 2001
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | HD69.B7 H55 2001 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010460 | |
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General Circulation
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APU Library Open Shelf | Book | HD69.B7 H55 2001 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00027737 |
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| HD69.B7 D4 2003 c.2 Creating powerful brands in consumer, service and industrial markets / | HD69.B7 F65 2006 c.1 Balanced brand : | HD69.B7 F65 2006 c.2 Balanced brand : | HD69.B7 H55 2001 c.2 The infinite asset : | HD69.B7 K37 2008 c.2 The new strategic brand management : | HD69.B7 K37 2008 c.3 The new strategic brand management : | HD69.B7 K37 2012 c.1 The new strategic brand management : |
Includes bibliographical references (p. 207-220) and index.
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