Best practice cases in branding : lessons from the world's strongest brands / Kevin Lane Keller.
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TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2008Edition: 3rd edDescription: 382 p. : ill. ; 24 cmISBN: 9780131888654 (pbk.) ; 013188865X (pbk.) Subject(s): Brand name products -- Management -- Case studies | Branding (Marketing) -- Case studies | Management and Business StudiesDDC classification: 658.827 LOC classification: HD69.B7 | K45 2008
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf | Book | HD69.B7 K45 2008 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010451 |
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| HD69.B7 H55 2001 c.1 The infinite asset : | HD69.B7 K37 2008 c.1 The new strategic brand management : | HD69.B7 K45 2005 c.1 Kellogg on branding : | HD69.B7 K45 2008 c.1 Best practice cases in branding : | HD69.B7 K45 2008 c.2 Strategic brand management : | HD69.B7 K45 2008 c.3 Strategic brand management : | HD69.B7 L34 2010 c.1 Managing brands : |
Includes bibliographical references.
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