Managing brands : a contemporary perspective / Sylvie Laforet
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TextPublication details: Maidenhead, Berks. : McGraw-Hill Higher Education, c2010Description: xxiv, 412 p. : ill. ; 27 cmISBN: 9780077117481 (pbk.); 0077117484 (pbk.)Subject(s): Brand name products -- ManagementDDC classification: 658.827 LOC classification: HD69.B7 | L34 2010
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf | Book | HD69.B7 L34 2010 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010598 |
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| HD69.B7 K45 2008 c.1 Best practice cases in branding : | HD69.B7 K45 2008 c.2 Strategic brand management : | HD69.B7 K45 2008 c.3 Strategic brand management : | HD69.B7 L34 2010 c.1 Managing brands : | HD69.B7 L55 2003 c.1 Brandchild : | HD69.B7 M38 2007 c.1 Product and brand management / | HD69.B7 N48 2003 c.1 The brand gap : |
Includes bibliographical references and index.
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