Essentials of marketing : a global managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
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TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, c2000Edition: 8th ed., Int. edDescription: xxvii, 592, 27, 10 p. : ill. (some col.) ; 28 cm. + 1 CD-ROM (4 3/4 in.)ISBN: 0072894822 (pbk.); 0071179089 (pbk.); 0072297085 (CD-ROM)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .P47 2000
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| HF5415 .P35 2012 c.2 Introduction to marketing : | HF5415 .P35 2012 c.3 Introduction to marketing : | HF5415 .P35 2012 c.4 Introduction to marketing : | HF5415 .P47 2000 c.1 Essentials of marketing : | HF5415 .P47 2000 c.2 Essentials of marketing : | HF5415 .P47 2000 c.3 Essentials of marketing : | HF5415 .P47 2000 c.4 Essentials of marketing : |
Includes indexes.
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