Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
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TextPublication details: Boston : McGraw-Hill/Irwin, c2007Edition: 8th edDescription: xvii, 813 p. : ill. ; 27 cmISBN: 0073137634 (hbk.); 9780073137636 (hbk.)Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8 LOC classification: HF5415.13 | .P48 2007
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APU Library Open Shelf | Book | HF5415.13 .P48 2007 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027529 | |
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APU Library Open Shelf | Book | HF5415.13 .P48 2007 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00010387 |
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| HF5415.13 .P35 2001 c.4 Principles of services marketing / | HF5415.13 .P35 2014 c.1 Principles of services marketing / | HF5415.13 .P47 2014 c.2 Basic marketing : a marketing strategy planning approach / | HF5415.13 .P48 2007 c.1 Marketing management : | HF5415.13 .P48 2008 c.1 Preface to marketing management / | HF5415.13 .P48 2008 c.2 Preface to marketing management / | HF5415.13 .W35 2008 c.1 Marketing strategy : |
Includes bibliographical references (p. 789-795) and indexes.
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