Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
Material type:
TextPublication details: Boston : McGraw-Hill/Irwin, c2007Edition: 8th edDescription: xvii, 813 p. : ill. ; 27 cmISBN: 0073137634 (hbk.); 9780073137636 (hbk.)Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8 LOC classification: HF5415.13 | .P48 2007
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf | Book | HF5415.13 .P48 2007 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027529 | |
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General Circulation
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APU Library Open Shelf | Book | HF5415.13 .P48 2007 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00010387 |
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| HF5415.13 .P48 1998 c.1 Marketing management : | HF5415.13 .P48 1998 c.2 Marketing management : | HF5415.13 .P48 1998 c.3 Marketing management : | HF5415.13 .P48 2007 c.2 Marketing management : | HF5415.13 .P54 2002 c.1 Market-led strategic change : | HF5415.13 .P54 2009 c.1 Market-led strategic change : | HF5415.13 .W55 1997 c.1 Strategic marketing management : |
Includes bibliographical references (p. 789-795) and indexes.
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