Marketing research / Alvin C. Burns, Ronald F. Bush.
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TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2000Edition: 3rd int. edDescription: xxi, 699 p. : ill. (some col.) ; 26 cm. + 1 CD-ROM (4 3/4 in.)ISBN: 0130174513 (pbk.); 9780130174512 (pbk.); 0130193445 (CD-ROM)Subject(s): Marketing researchDDC classification: 658.83 LOC classification: HF5415.2 | .B87 2000
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| HF5415.2 .B87 1998 c.1 Marketing research / | HF5415.2 .B87 1998 c.2 Marketing research / | HF5415.2 .B87 1998 c.3 Marketing research / | HF5415.2 .B87 2000 c.1 Marketing research / | HF5415.2 .B87 2000 c.1 Marketing research / | HF5415.2 .B87 2003 c.1 Marketing research : | HF5415.2 .B87 2003 c.1 Marketing research : |
Includes bibliographical references (p. 677-689) and index.
System requirements for accompanying computer discs: Windows 95 or Windows NT 3.51 or higher.
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